Lenihan Sotheby's International Realty We are Louisville's luxury real estate brokerage

Our Marketing Plan

Prior to publishing listing

  • Listing documents signed and delivered to you
  • Professional HDR photography taken
  • Cinematic property HD video shot
  • Optional 3D Tour shot
  • Optional virtual staging
  • Property remarks written by your agent
  • Expert valuation of your property

Immediately after listing your property

  • Post property to Greater Louisville Multiple Listing Service
  • Post property to Sotheby’s International Realty site and all 140+ affiliate sites
  • Post videos to YouTube, Facebook, Vimeo, lsir.com, MLS, and submit for inclusion on SIR’s YouTube channel and homepage and email a video link to you
  • Syndicate property to top real estate websites including New York Times, Wall Street Journal, Zillow, Trulia, and Mansion Global (if your home is listed over $1,000,000)
  • Syndicate property to Sotheby’s International Realty’s Apple TV app
  • Create a professionally printed custom property brochure
  • Send links to you showing your property on lsir.com, sir.com, nytimes.com, zillow.com, trulia.com and realtor.com
  • Sign installed in yard
  • Set up online traffic reporting to be delivered to you on a semi-monthly basis
  • Prepare and host a Broker’s Open, inviting all interested agents to preview the home with food and beverages, if desired
  • Introduce your home to our agents on-screen in our weekly sales meeting
  • Host an office caravan to get feedback from other LSIR agents, if desired
  • Host an Open House for the public, if desired
  • Host an Agent Open House for the top Realtors in Louisville, if desired
  • Display property on office eGallery
  • Provide regular updates on the sales or new listings of comparable homes in the area


  • Inclusion in advertisements in our print media partners: Business First, Sophisticated Living, The Voice-Tribune
  • Our Marketing Department will notify you when your house is featured in print advertising
  • Professional representation at every showing
  • Possible feature as the “Extraordinary Property of the Week” on Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google+
  • Possible feature on Sotheby’s International Realty’s YouTube channel (with over 184,000 subscribers) and/or sir.com homepage or social media channels

30 days after listing

  • Schedule 30 day review to go over all the marketing, showings, activity and feedback from other agents
  • Update Comparative Market Analysis (CMA) to confirm price is accurate and review CMA with you

Price adjustments
If a price adjustment is needed any time during the listing agreement:

  • Notify all showing agents of new price
  • Schedule and hold a Broker’s Open and Open House, if desired
  • Send e-blast to our extensive list of clients

As needed until accepted offer

  • Send out online marketing pieces for your home
  • Provide you with updates and showing feedback
  • Qualify buyer calls as serious or curious
  • Skillfully negotiate and represent you
  • Personally present offer(s) to you

After accepted offer

  • Submit all paperwork to office
  • Provide you with copies of all signed documents
  • Agent meets appraiser and inspectors
  • Assist with financing, insurance, repairs and title work

One week after closing

  • Check in with you
  • Ask for feedback to improve service
  • Ask for feedback on marketing plan